Marketing support

When you need more than just great content.

For many schools, creating strong video and photography is the first step.

The next question is often: “How do we use this well?”

That’s where marketing support can help.

Some schools simply want guidance and ideas.
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Others choose more hands-on support.

Our involvement is always tailored to your comfort level.

It starts with strategy

Beforeany campaign or advertising, we focus on clarity.

• Who are you trying to reach?
• What makes your school distinctive?
• What messages matter most this year?
• What outcomes are you hoping for?

Sometimes a short strategy session is enough to give your internal team direction.

Other times, schools prefer more structured support across a term or enrolment period.

Social media support

But some leadership teams are looking for:

• Content planning support
• Posting consistency
• Campaign coordination around open days
• Help structuring enrolment messaging
If desired, we can assist with:
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• Content calendars
• Caption writing
• Asset scheduling
• Campaign alignment

Paid advertising

For schools looking to increase visibility around key periods, we have marketing partners who can assist with:

• Social media advertising campaigns
• Enrolment-focused digital ads
• Open day promotion
• Recruitment advertising

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• Campaign setup
• Budget allocation
• Audience targeting
• Performance monitoring
• Ongoing optimisation

All campaigns are structured carefully to reflect your school’s values and tone.

Broader marketing & campaign support

Some schools also desire support with larger-scale initiatives, such as:

• Prospectus and collateral design
• Billboard and outdoor advertising
• Bus signage
• Local radio campaigns
• Community awareness campaigns
• Print advertising

We coordinate trusted creative and media partners to ensure everything is handledprofessionally and consistently.

This allows schools to maintain a single point of contact, rather than managing multiple suppliers.

Designed for Schools

Marketing within a school environment is unique.

It must feel:

• Respectful
• Community-focused
• Aligned with values
• Measured in tone

Our role is never to make schools feel commercial or aggressive but to help articulate their strengths clearly and confidently.

Flexible levels of support

Someschools engage us for:

• A one-off strategy session
• A specific enrolment campaign
• Social media support across a term

Others prefer occasional guidance alongside internal management.

Thereis no fixed model, only what suits your leadership team and capacity.

Let's talk about what's possible.

If you’re curious whether a more consistent content approach could work for your school, we’re happy to outline options and pricing guidance.

Let's make some amazing content for your school

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Once we receive your enquiry:

We review your goals.

We may ask a couple of clarifying questions.
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We provide clear options and pricing guidance.

If helpful, we can then organise a short call to discuss further.

‍info@shonproductions.com.au
‍1300 55 65 10
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We work with schools across Australia.