Ongoing Content Support

Beyond a single video

A lot is happening in your school

Many schools create a promotional film every few years.

And that’s valuable.

But schools are living communities.
‍
Every term brings new stories, new students, new moments worth sharing.

Increasingly, schools are choosing to capture content more consistently not because theywant to “market harder,” but because they want to communicate more clearly andcelebrate more regularly.

What ongoing content can look like

Ratherthan a one-off project, some schools choose to schedule filming days throughout the year.

Forexample:
• A filming day each term
• A half-day every couple of months
• Event-based coverage across the year

From these sessions, we can create a very wide range of content.

A mix of content types

Promotional Content

‍• Short website videos
• Updated enrolment messaging
• Values-based storytelling
• Campus and facilities highlights
Recruitment Content
‍
‍• Staff testimonials
• Leadership messages
• “Why I Teach Here” mini interviews
• Role-specific recruitment clips
Celebration &Community Content

‍• Sports days
• Performing arts events
• Special themed days
• Student leadership highlights
• Class projects
• House competitions
We can even capture:
‍
‍• A grade performing a fun group activity or dance
• Quick student interviews about what they love about the school
• Short teacher reflections
• Behind-the-scenes glimpses of daily life

These lighter, authentic pieces often resonate strongly on social media.

Why schools are moving towards this approach

A single video is helpful.

But consistent content allows schools to:

• Keep their website fresh
• Share regular updates with their community
• Build stronger social media presence
• Support enrolment conversations year-round
• Attract quality staff
• Celebrate culture more visiblyItalso removes the pressure of trying to say everything in one large film.

Instead,your story unfolds naturally over time.

Making regular content manageable

Weunderstand that school teams are busy.

Ourrole is to:

• Plan filming efficiently
• Work around school schedules
• Capture multiple pieces of content in one visit
• Deliver polished assets ready to post

Someschools handle posting internally.
‍
Others ask us to assist with scheduling and campaign support.

Thelevel of involvement is flexible.

A practical alternative to 'one video every few years'

If you’ve previously thought: “We made a video last year, so we’re covered.”

You may be right.

But ongoing content doesn’t replace your main film, it builds on it.

It allows your school to stay visible, relevant and celebratory without feelingoverly commercial.

Flexible ongoing options

We offer:

• Term-based content capture
• 3–6 month content blocks
• Annual content partnerships

Each option is tailored to your school’s size, goals and budget.

There’s no obligation to commit long-term, simply a conversation about what might work best.

Let's talk about what's possible.

If you’re curious whether a more consistent content approach could work for yourschool, we’re happy to outline simple options and pricing guidance.

Let's make some amazing content for your school

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Try emailing us via info@shonproductions.com.au instead :)
Once we receive your enquiry:

We review your goals.

We may ask a couple of clarifying questions.
‍
We provide clear options and pricing guidance.

If helpful, we can then organise a short call to discuss further.

‍info@shonproductions.com.au
‍1300 55 65 10
‍
We work with schools across Australia.