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Equity Trustees Rebrand Launch

Equity Trustees was established as an independent Trustee and Executor company in 1888 and has become one of Australia’s largest specialist trustee companies.

The Brief

Equity Trustees have continued to evolve over the past 130 years and when it was time to launch their new branding they turned to Shon Productions to produce video content to launch the brand externally and to excite staff internally across Australia and the UK.

The Solution

We produced an animated graphics based video showing the logo changes over the past 130 years and produced a number of videos for internal use. These films included interviews with key staff on what they disliked about the logo and how it had become 'daggy' and then contrasted their excitement with the new look. We also filmed interview messages with executive staff around how the rebrand will usher in a new way of thinking at Equity Trustees. This video content was used to create 'buy in' from all staff in Australia and the UK.
Equity Trustees are a brand we enjoy assisting with filmed and animated video content production.
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