< back to work

Equity Trustees Rebrand Launch

Equity Trustees was established as an independent Trustee and Executor company in 1888 and has become one of Australia’s largest specialist trustee companies.

The Brief

Equity Trustees have continued to evolve over the past 130 years and when it was time to launch their new branding they turned to Shon Productions to produce video content to launch the brand externally and to excite staff internally across Australia and the UK.

The Solution

We produced an animated graphics based video showing the logo changes over the past 130 years and produced a number of videos for internal use. These films included interviews with key staff on what they disliked about the logo and how it had become 'daggy' and then contrasted their excitement with the new look. We also filmed interview messages with executive staff around how the rebrand will usher in a new way of thinking at Equity Trustees. This video content was used to create 'buy in' from all staff in Australia and the UK.
Equity Trustees are a brand we enjoy assisting with filmed and animated video content production.

Want to create new video content? Let's chat:

We’re a social bunch at Shon Productions and we’d love to discuss how we can make your next video a resounding success through a combination of creativity and a flexible process.


Melbourne

36-38 Gipps Street,
Collingwood VIC 3066

Sydney

20-40 Meagher Street,
Chippendale NSW 2008

Brisbane

Level 6, 200 Adelaide Street,
Brisbane QLD 4000

Ph: 1300 55 65 10

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Want to create new video content? Let's chat:

We’re a social bunch at Shon Productions and we’d love to discuss how we can make your next video a resounding success through a combination of creativity and a flexible process.


Melbourne

36-38 Gipps Street,
Collingwood VIC 3066

Sydney

20-40 Meagher Street,
Chippendale NSW 2008

Brisbane

Level 6, 200 Adelaide Street,
Brisbane QLD 4000

Ph: 1300 55 65 10

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
HomeAboutWorkContact
©2020 Shon Productions
Privacy Policy